Sonic Couture Paris
Crafting the Unheard.
Sonic Couture Paris is a Parisian creative atelier dedicated to bringing extraordinary visions to life through music and sound.
From artistic direction and original composition to live performances, immersive installations and architectural spaces, we imagine, create and deliver bespoke sonic experiences from concept to reality.
Working across fashion, art, culture and beyond, we approach every project as a one-of-a-kind creation, crafted around the vision and identity of those we collaborate with.
Founded by Damien Quintard & Arnaud Merckling.
Services
Music Direction
Reading the brief, then the music that carries it: intention note, listening sessions, cue-by-cue timing, and presence on site until the last note.
Music Production
Original scores, exclusive remixes and re-orchestrations, orchestral and voice recording, editing and mixing. Then the audio for every film and digital asset that follows.
Music Supervision
Finding the right track, then securing it: every rights holder identified, master and publishing, and the licence negotiated for the exact territories, media and duration the project needs.
Sound & Spaces
Sound for shows and for the places built to last: concert halls, studios, flagships, private venues. Acoustics, system design and installation, playback and live mix, crew on the day. The room is read before the first track is chosen, not after.
Projects
001 - Balenciaga Summer 24
Balenciaga, 1 October 2023, Les Invalides, Paris.
A fugue, an orchestra and a voice. BFRND wrote Fugue in D Minor and Zone Interdite. We recorded the fugue with the Paris Mozart Orchestra, set Isabelle Huppert's voice over it, designed the sound in the room and produced the audio for every film.
Watch the show002 - Balenciaga Fall 24
Balenciaga, 2 December 2023, Los Angeles.
Los Angeles, heard through a car radio. Under BFRND's original track Crossroads, we produced a stream of fake American radio ads. Sound system, show audio and films by our team.
Watch the show003 - Balenciaga Winter 24
Balenciaga, 3 March 2024, Les Invalides, Paris.
One original piece by BFRND, Fruitcake, at Les Invalides. We designed the sound system, ran the show audio and delivered the sound for every film.
Watch the show004 - Balenciaga Spring 25
Balenciaga, 30 May 2024, Shanghai.
Balenciaga in Shanghai, on JOMO, an original piece by BFRND. Our team designed the sound system for the venue, ran the show on site and delivered the audio for the films.
Watch the show005 - Balenciaga Couture 53
Balenciaga, 26 June 2024, Avenue George V, Paris.
Couture as a guided meditation. BFRND asked for a fake meditation session: we produced it in full, ambience and voice, then carried it through the salon's sound system and into the films.
Watch the show006 - Travis Scott, Utopia
Travis Scott, Summer 2024, Touring studio.
A studio that travels with Travis Scott's Circus Maximus Tour. Designed by Rick Owens and Damien Quintard.
007 - Balenciaga Summer 25
Balenciaga, 30 September 2024, Les Invalides, Paris.
Two chapters: Jessica Rabbit's Why Don't You Do Right, then an exclusive BFRND remix of Britney Spears' Gimme More, arranged by Damien Quintard. Sound system, show audio and films by our team.
Watch the show008 - Balenciaga Winter 25
Balenciaga, 9 March 2025, Les Invalides, Paris.
VERTIGO, an original piece by BFRND, under the dome of Les Invalides. We designed the sound for the dome, ran the show and carried it through to the films.
Watch the show009 - Balenciaga VIC Experiences
Balenciaga, March & October 2025, Miraval Studios & Château Margüi.
Private client experiences for Balenciaga at Miraval Studios and Château Margüi, in March and October 2025. We designed a music and sound experience made to measure for each setting and guest list.
010 - Balenciaga, ten years of Demna
Balenciaga, 26 June - 9 July 2025, Laennec, Paris.
Ten years of Demna at Balenciaga, as an exhibition at Kering's Laennec headquarters. We designed a sound system for the space and ran it throughout, carrying music by loki.
Watch the show011 - Balenciaga Couture 54
Balenciaga, 9 July 2025, Avenue George V, Paris.
Demna's last couture show for Balenciaga, in two chapters. First the voices of the people who worked with him through his years at the house, which we recorded. Then Sade's No Ordinary Love, with rights cleared for the house.
Watch the show012 - Balenciaga Summer 26
Balenciaga, 4 October 2025, Laennec, Paris.
Pierpaolo Piccioli's first show for Balenciaga, built on his own heartbeat, which we recorded. Damien Quintard composed and produced a new orchestral version of Can't Take My Eyes Off You, sung by Lauryn Hill, and we cleared Raye's Like a Version cover of Feeling Good.
Watch the show013 - Gucci Primavera
Gucci, 27 February 2026, Palazzo delle Scintille, Milan.
Demna's first show for Gucci, at the Palazzo delle Scintille. loki curated the soundtrack, from Jóhann Jóhannsson to Ornella Vanoni. We built the sound system for the palazzo and ran the show.
Watch the show014 - Balenciaga Winter 26
Balenciaga, March 2026, Champs-Élysées, Paris.
Balenciaga meets Euphoria. HBO curated the soundtrack. We shaped the music direction around it, designed the sound system on the Champs-Élysées and delivered the films.
Watch the show015 - Gucci Memoria
Gucci, 21-26 April 2026, Chiostri di San Simpliciano, Milan.
Gucci's archive exhibition for Milan Design Week, in the cloisters of San Simpliciano. We designed a sound system that served the space, carrying loki's music.
016 - GucciCore
Gucci, 16 May 2026, Times Square, New York.
Gucci's Cruise 2027 took over Times Square. loki curated the soundtrack, from Shigeru Umebayashi to Nicholas Britell. We brought a show-grade sound system to the open street and ran it live.
Watch the show017 - Gucci Monaco
Gucci, 6 June 2026, Monaco.
Gucci in Monaco on Grand Prix weekend, with Dabeull & Warrenko. We designed the sound system and ran the sound on the day.
018 - Balenciaga Couture 55
Balenciaga, 8 July 2026, Cité Universitaire, Paris.
Pierpaolo Piccioli's first couture show for Balenciaga, in the open air. Damien Quintard built the soundtrack around ANOHNI, partly composed and performed by her, closing on Alexandre Desplat. We carried it outdoors and through to the films.
Watch the show019 - Gucci Creative Office Inauguration Party
Gucci, 13 July 2026, Milan.
The opening night of Gucci's new creative office in Milan. We designed a sound system that served the space and the party.
020 - Gucci Summer 27
Gucci, 25 September 2026, Milan.
Gucci Summer 27, staged inside a replica Gucci store. loki made an album for it, The Store, in two pieces, Tango and Bossa Nova, arranged by Damien Quintard. We supervised the music, built the sound for the store and delivered the films.
Watch the show021 - Dior Summer 27
Dior, 29 September 2026, Jardin des Tuileries, Paris.
Dior Summer 27 in the Jardin des Tuileries, with music direction by Damien Quintard. Five tracks, from Son Lux and Lorde to Donna Blue, supervised by our team and carried through to the films.
Watch the show022 - Balenciaga Summer 27
Balenciaga, 1 October 2026, Tennis Club de Paris, Paris.
Damien Quintard opened the show with an original, exclusive re-orchestration of the Fugees' Ready or Not around Lauryn Hill's voice, before Gaspar Claus, Anne Müller and Labrinth. Music direction and supervision, sound system and show audio by our team.
Watch the show
Contact
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